Betty Dodson with Carlin Ross

Better Orgasms. Better World.

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A few months ago I caught Geena Davis on The View talking about her work educating the entertainment industry on the need for gender balance in children's programming. 

When she became a mother, she was shocked by the lack of positive female characters in family entertainment.  She decided to put together the Geena Davis Institute on Gender in Media - they do the research needed to prove to the Execs that the majority of family programming is gender biased.

Here's what they found:

• Males outnumber females 3 to 1 in family films. In contrast, females comprise just over 50% of the population in the United States. Even more staggering is the fact that this ratio, as seen in family films, is the same as it was in 1946.

• Females are almost four times as likely as males to be shown in sexy attire. Further, females are nearly twice as likely as males to be shown with a diminutive waistline. Generally unrealistic figures are more likely to be seen on females than males.

• Females are also underrepresented behind the camera. Across 1,565 content creators, only 7% of directors, 13% of writers, and 20% of producers are female. This translates to 4.8 males working behind-the-scenes to every one female.

• From 2006 to 2009, not one female character was depicted in G-rated family films in the field of medical science, as a business leader, in law, or politics. In these films, 80.5% of all working characters are male and 19.5% are female, which is a contrast to real world statistics, where women comprise 50% of the workforce.

And we wonder why little girls don't dream of being scientists or CEOs - no, they want to be princesses.  The images we see as children are so important.  "If she can see it she can be it".

Geena Davis is a goddess.

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