PinkStinks: A Campaign to End Gender Stereotyping of Children

Tue, 04/24/2012 - 09:41
Submitted by Carlin Ross

I was in the elevator headed out to walk my dog when the doors opened and there was a little girl in full Spider-man regalia on her bike.  She had short hair but I knew instantly that she was a girl. 

I remember loving Spider-man (I knew every word to the theme song).  Her mother entered the elevator and said, "she's a girl.  I know she doesn't look like a girl but she's a girl".  I replied, "she looks like a girl...a cool girl. I loved Spider-man when I was little".

The look of disappoint on this mother's face saddened me.  I thought about how hard is was going to be for this little girl NOT to wear pink and play with dolls.  Gender stereotyping is so strong in this culture...but two moms are working to change that.

Abi and Emma Moore - sisters and mothers of girls - started Pinkstinks a campaign to raise awareness about the damaging gender stereotyping of children.

They were concerned about the pink-is-for-girls blue-is-for-boys dichotomy - how bright-colored "boys" toys tended to focus on work and outdoor activity while pink "girls" things were domestic and homely. Even more alarming was a new range of beauty toys aimed at girls as young as 3.

"Girls' toys are very much about being in front of a mirror. Beauty parlours, makeup, brushing your hair," Abi says, pointing to a catalogue featuring toddlers in a pink bedroom scene, hair dryers and vanity cases on the dressing table. Emma says: "Think for one minute about sitting your three-year-old down at one of these beauty tables and giving her a makeup set. What is that telling her? By the time she's 16 or 17 she wants a boob job, her bum done, her vagina vajazzled."

Slap, Pinkstinks' newest campaign, calls on retailers to move makeup out of the pre-school bracket and to stop giving it away free with other products. More importantly, the campaign targets parents who, Emma says, "must start thinking more about this, because if this isn't the sexualisation of children, I don't know what is."

I hated pink when I was a girl. I resented getting dolls on christmas morning. I wanted to play with my brother's Hot Wheels speed track. Girl toys were boring. Bravo ladies...bravo.

Sex, Politics & More Sex

Comment viewing options

Select your preferred way to display the comments and click "Save settings" to activate your changes.

Boy-Girl Roles

Tue, 04/24/2012 - 12:53

I remember as early as kindergarten realizing that the boys in the stories we read at school got to do all the fun stuff - fly kites - build forts - run with dogs and throw things - while the girls were relegated to the sidelines - staying home - helping mother - always waiting for the men/boys to come home so they could tend to them. Yuck. I wanted to be a boy simply because it seemed like more fun.

Luckily my parents were pretty easy-going about gender roles and as kids both my brother and I learned how to fly kites, build forts, and play ball outside as well as do our own laundry, clean bathrooms and prepare meals. But I bet you can guess which parent taught which skills!

My daughter is now 17 and recently filled out a job application asking if she had any special skills or hobbies. I was fascinated to read what she listed, "Drawing, ballroom dance, singing, sewing, baking, wilderness survival and home re-construction." (Yes, she wields a mean hammer, can tango and bakes better than anyone I know.) I think the point is, let's give our children full access to the entire gamut of human activities, interests and responsibilities, then see what they gravitate toward.

I suggest reading "As Nature

Tue, 04/24/2012 - 17:54
Davia (not verified)

I suggest reading "As Nature Made Him, the Boy who was Raised a Girl", it shows that gender identity is not pushed on us by some patriarchy, but most likely the result of biochemical processes during fetal development; be it traditional gender roles or what would be deemed "gender identity disorder".

I don't think gender identity

Wed, 04/25/2012 - 07:33

I don't think gender identity is pushed on us; however, I do believe that the beauty myth...the virginity myth...and competition among girls is pushed on us.  Every fairytale is about how a beautiful woman is saved by her prince.

What if you're not beautiful?

Everyone likes Disco don't they?

Wed, 04/25/2012 - 07:55

I think societies notion of universally appreciated beauty is just as ridiculous as a notion of universally appreciated music. Music and hotness for me are diverse. 

I think the conservative and very specific notion of gender identity is pushed on our subconscious by our culture and as an antidote to that heres Robert Plant looking gorgeous :)

Quote:and as an antidote to

Wed, 04/25/2012 - 11:19

Quote:
and as an antidote to that heres Robert Plant looking gorgeous :)
 
Hell yes.

Gender stereotyping . . .

Mon, 04/30/2012 - 01:58

Many people would probably think that a little girl in a Spiderman costume is cute. She might be teased by her peers, as one girl recently was because she was crazy about anything 'Star Wars', and 'Star Wars' was seen by her classmates as a 'boys only' franchise. A boy who liked to dress up as 'Wonder Woman', though, would probably be physically bullied and tormented beyond endurance---if his parents hadn't taken him to a psychiatrist first.

I have female parts...

Thu, 11/29/2012 - 19:19

Yes, I have female parts, and I do wear make up and dresses. When I am on business functions I wear feminine clothes and I like them, I can cook make biscuits ( my daddy toughs me my mom wouldn't know where to begin...lol. When I'm not at a business fu tion and can just be me I wear t shirts and "gym shorts" though I put a "feminine touch as my mom says and they do match" I can shoot a gun quite well, I enjoy shooting skeet, driving a semi truck and salt water fishing, I can rig a line and clean my own fish also. I also enjoy buying make up wearing it and shopping! I was labeled a tomboy growing up and my mother called me a dike when I was in 5th-9th grade don't remember it after that but she probably did it just don't remember. Ive had awesome relatio ships with guys because I enjoyed hunting/ fishing / and NASCAR. I often thought maybe this was because I was raised in south Ga, and my love for guys gym shorts probably developed as their were the approiate length before long female shorts were made which I now have and wear and my mother still doesn't really care for them, but that is her issue....I went to a private Christian school up until I was in 11th grade and no shorts could be worn to school and for sports and cheer leading the shorts or shirts couldn't be shorter than 2in above the knee....at least the the cheer leading skirts didn't have to be below the knee I know some schools we played thAt their cherleading shirts were longer, are knees really that sexy? Carlin I too resented getting dolls for Christmas. My mom still buys me very feminine items today she has never bought me anything remotely masculine and resents when my dad buys me guns/knives/tools or fishing equipment...she says I'm a girl and shouldn't do such things. She just recently after 4 years tobe happy that I can drive a semi truck. I've always wondered why I couldn't like the things I like and every one just get over wanting to know why I did t like or use a simple product sipuch as make up or a curling iron and hair spray daily! I have a vagina but I refuse to be molded to traditional female roles,

makeup for little girls

Fri, 11/30/2012 - 07:26

I loved getting dolls for Christmas, also got trucks and cars, but not enough toy horses! I consider myself fairly androgynous, though a boyfriend with wide experience told me I was the most feminine woman he had ever been with. I am very domestic (big believer in radical domesticity) and also very outdoorsy, at least when I am not crippled.

I think children should be offered a range of choices, but can play perfectly happily without guns and makeup.

Post new comment

The content of this field is kept private and will not be shown publicly.
By submitting this form, you accept the Mollom privacy policy.